LZ — Join Us on the
Journey to Launch
We're building a brand around curiosity — the kind that makes you want to go outside, look closer, and bring someone along for the ride. LZ is a companion robot that sees the world with you. And right now, we're putting together the team that will introduce it to the world. We'd love for you to be part of that.
01The Vision
We believe the best technology doesn't pull you into a screen — it pushes you out into the world. LZ is a compact, wheeled companion robot with a high-quality onboard camera. It's not a toy. It's not a tool. It's something new — a camera that moves with intention, a companion that captures life as it happens.
Our brand is built on three values: curiosity first — the pull to explore, to look closer, to wonder. Vitality — energy, movement, the feeling of being alive. And human connection — because the best moments aren't just captured, they're shared.
LZ is a companion robot that makes you want to see the world — and gives you the camera to remember it.
The personality behind everything we make is: confident, not loud. Warm, not cute. Clear, not simple. Human, not corporate. Premium without being exclusionary. If you've ever wanted to build a brand that actually means something — one that people feel before they understand — that's what we're doing.
What LZ Does
- Content creation — autonomous filming, tracking shots, AI-edited video
- Smart surveillance — home patrol, pet monitoring, presence detection
- Companionship — physical presence, personality, daily interaction
- Exploration — outdoor adventures, travel documentation, nature capture
The Company We Keep
SpaceX's ambition. Apple's craft. Nike's emotional storytelling. Rivian's "adventure meets premium." The warm, tech-forward feel of 1x.tech and Sunday.ai. That's the neighborhood we're building in.
02What We'd Love Your Help With
We're a small team moving fast, and we've built the foundation — brand strategy, creative direction, vendor relationships, detailed timelines. What we need now is someone to be the connective tissue that holds it all together through launch. Someone who can take what we've built and make sure it actually ships — on time, on brand, and at a level we're all proud of.
Concretely, that means producing two video tracks (an AIGC brand video campaign and a product intro with our Vietnam production partner), and coordinating across our external vendors — website, copywriter, brand identity, and more. You'd work alongside our internal teams on KOL, social, and events. Creative direction comes from our creative director (Ryo); final approval from MDR leadership. Your role is to bring it all to life.
In short: We've done the thinking. We need a partner who can help us execute it beautifully — and bring their own ideas to the table along the way.
What You'll Touch
🎬
Two Video Tracks
AIGC brand video + product intro (Vietnam partner)
🔗
Cross-Team Coordination
Vendors, web, copy, logo, AIGC, internal teams
03Scope of Work
A. Two Video Tracks
The launch has two distinct video workstreams. You own both from the client/agency side.
1. AIGC Brand Video
This is where we go big creatively. We're using AIGC to tell stories that would have been too expensive to produce traditionally — and more importantly, to explore what it means to live alongside robots and AI. The work should be philosophical, moving, and ultimately emotional. Not a tech demo. Not a product pitch. Something that makes people feel something.
The creators can range from emerging AIGC artists to established directors known in Hollywood and beyond — we don't want to limit the scope. What matters is the vision and the craft, not the follower count. This could be one hero film, several short pieces, or a campaign that commissions creators — much like Adidas adicolor — where each tells their own story of how they imagine "life with LZ."
We know AIGC is inherently controversial. That's part of the point. We want to show it being used responsibly and creatively — as an extension of human creativity, not a replacement for it. The work can be self-reflexive about that tension. A robot brand using AI-generated content to tell human stories — there's something powerful and honest in that. It should spark conversation, not avoid it.
You own: AIGC creator sourcing and commissioning, production coordination, timeline management, and delivery logistics. Creative direction and ideation comes from MDR's creative director; final approval from MDR leadership.
2. Product Intro Video
A product-focused video shot with the real robot, demonstrating key features: autonomous movement, camera quality, AI editing, surveillance mode. Grounded in real use cases. Clear, confident, not salesy.
This will be contracted with our production partners in Vietnam. Your role is coordination — briefing them on brand and creative direction, reviewing deliverables, managing the approval cycle, and ensuring the final product aligns with everything else launching at the same time.
You own: coordination with the Vietnam production partner — managing timelines, relaying creative feedback, tracking deliverables. Creative direction comes from MDR's creative director; final approval from MDR leadership.
B. Cross-Team Coordination
The launch has multiple parallel workstreams running simultaneously. You'll be the central node — making sure timelines stay synced, assets flow between teams, and nothing falls through the cracks.
| Workstream | Your Role |
|---|---|
| AIGC Creators | Source, commission, and manage AIGC creators for the brand video campaign. Relay creative direction from MDR, manage production timelines, coordinate revision cycles. |
| Vietnam Production Partner | Coordinate the product intro video — relay creative briefs, manage timelines, track deliverables, facilitate feedback between partner and MDR creative team. |
| Website Vendor | Coordinate with web design/dev vendor on asset needs (hero video, product shots, lifestyle imagery). Align web launch date with video delivery schedule. |
| Copywriter | Coordinate with external copywriter on launch messaging, video scripts, and web copy. Ensure copy aligns with brand tone and video narrative. |
| Logo & Brand Identity Vendor | Coordinate timeline with brand design vendor. Ensure logo finalization lands before video post-production lockdown. Flag dependencies early. |
| Internal Teams (KOL, Social, Events) | Work alongside internal teams — not managing them, but staying in sync. Deliver assets (cutdowns, stills, raw footage), align on content calendar, and ensure the launch cadence is coordinated across all channels. |
C. Photography & Art Assets
Beyond video, we need product photography, lifestyle imagery, and brand art assets for web, social, and marketing materials. This could be coordinated through you — sourcing photographers or art directors, briefing them, and managing delivery alongside the video production timeline.
The goal: Every team should know what's coming, when it's coming, and what they need to deliver by when. You build and maintain the master timeline that keeps all of this in sync.
04Visual & Creative Direction
Here's where the brand lives visually. This isn't a rigid rulebook — it's a shared sensibility we'd want you to feel comfortable working within and contributing to:
Photography & Video Style
DO
- Natural light when possible
- Warm color temperatures
- Real environments, not sets
- Diverse, authentic talent
- Movement and energy in compositions
- Show LZ at human scale
- Cinematic framing, intentional negative space
- Golden hour, magic hour priority
DON'T
- Sterile white studio shots (for hero content)
- Over-saturated or neon color grades
- Stock photo energy
- Childish or toy-like framing
- Overly technical / engineering-first visuals
- Generic tech product tropes (floating holograms, etc.)
- Cold, blue-toned "robot" aesthetics
Brand Color Palette
The brand color palette is currently in the works and will be shared during onboarding. The overall direction leans warm — golds, deep oranges, and earthy tones that feel premium but approachable. Final palette will inform the warmth, tone, and mood of all visual direction.
05Timeline
A detailed project timeline with all sub-projects already exists in ClickUp, and project documentation lives across both ClickUp and Feishu — you'll have access from day one. Briefs for every workstream are written and ready. We expect onboarding within the first week, and we use AI tools throughout the process to accelerate context transfer and ramp-up.
Key Dates (Website & Product Launch)
| Milestone | Target Date |
|---|---|
| Brand Identity Locked | Feb 24 |
| Website Phase 1 — Strategy & Scope | Mar 2 |
| Website Phase 2 — Content Drafting | Mar 6 |
| Website Phase 3 — Wireframes | Mar 13 |
| Website Phase 4 — Visual Design | Mar 3 – Mar 21 |
| Website Phase 5 — Dev Setup | Mar 27 |
| Website Phase 6 — Development Build | Apr 9 |
| Website Phase 7 — QA & Polish | Apr 16 |
| Product Shipping — 2nd batch (for Intro/KOL/PR) | Apr 17 |
| Website Live / Launch | Apr 18 |
Video Production (TBD — to be scheduled with producer)
Brand video (AIGC) and product intro video (Vietnam) timelines are not yet locked and will be planned collaboratively with the producer once onboarded. These need to align with the Apr 18 launch window.
Contract scope: This is a contract engagement through launch (Apr 18). After launch, we're open to discussing how we continue the partnership moving forward.
06How We Work Together
You'd work directly with Ryo (creative director), who leads creative direction and ideation. Final approval on key deliverables comes from MDR leadership (CEO/CTO). Day to day, you'd be the coordination hub across:
- AIGC creators — brand video campaign, sourcing and commissioning
- Vietnam production partner — product intro video coordination
- Website vendor — asset handoff and launch date sync
- Copywriter — launch messaging, scripts, web copy
- Logo / brand design vendor — identity finalization timeline
- Music curator — soundtrack selection for video content
- Internal teams (KOL, social, events) — staying in sync, asset delivery
- Engineering team — product access, feature accuracy
Location: Remote. On-site presence is not required — the role is coordination-focused. Some photography workstreams may require on-site support for product handling and shipping logistics (ensuring the robot is secure and safely transported). For any technical troubleshooting with the product itself, MDR's creative director and marketing director are available to assist directly.
Communication: Feishu (primary), WeChat (quick coordination). You'll be onboarded onto a company Feishu account and added to the team chat. Project context, reference materials, and documentation lives across Feishu and ClickUp — some Feishu docs are internal-only, so key documentation is also mirrored in ClickUp for external collaborators. Weekly sync with creative lead. Daily standups during production weeks.
07Let's Talk Numbers
We'll figure out the details together as we explore the partnership. To help us get the conversation started, it would be great to know:
- Producer fee — your day rate or project fee, covering all phases from onboarding through launch
- AIGC creator collaboration approach — how would you source, evaluate, and commission AIGC creators for the brand video campaign? What's your approach to managing creative output and revision cycles with them?
- Vietnam production coordination — this partnership is already in progress. We need the producer to negotiate and coordinate the details. Share your approach to managing a remote international production partner
- Tools & workflow — what project management, communication, and production tools do you typically use? How would you structure the day-to-day coordination across multiple workstreams?
08Why You
You're reading this because we already know your work and we think there's something here. We're not casting a wide net — we're reaching out to a small number of people we genuinely want to work with.
What excites us is the chance to work with someone who thinks critically and creatively about the work — not just the logistics. Someone who has strong opinions, challenges ideas constructively, and cares deeply about the final output. We have a creative director leading the vision, but we want a real collaborator. Someone who adds to the thinking, not just the timelines.
We also move fast and lean heavily on AI tools — LLMs, generative tools — for rapid prototyping, ideation, research, and onboarding. It's how a small team does the work of a much larger one. We're not looking to replace critical thinking with AI — we're looking for people who know how to use it to amplify theirs.
If you're curious about what we're building, if you're energized by the idea of launching something from scratch, and if you like working with people who care — we think this could be a great fit.
Bilingual (English + Mandarin) is a plus but not required.
09Next Steps
If this feels like a good fit, here's what would help us move forward:
- A short bio we can share with the rest of the team — just enough for our stakeholders to get to know you (background, relevant experience, where you're based)
- Portfolio — 3–5 campaigns you've produced that are closest to this brief in scope and quality
- A rough approach document — if you were starting this campaign today, what would your first 2 weeks look like? (1 page max)
- Your rate — project rate, daily, weekly, or monthly — whatever structure works best for how you work
- Availability and earliest start date
MDR — Confidential · March 2026